Discover the Hills FAQ’s
What documentation do I need to bring in order to enter the base?
To enter the installation, all guests are required to present a valid photo ID. Additionally, current vehicle registration and proof of insurance are also required for the vehicle being used to enter the installation.
Can I add additional staff/participants after I register?
All registered guests attending Discover the Hills are required to have a security screening completed by our Security Forces team two weeks prior to the event. Due to these security requirements, we ask that you please finalize your list of attendees no later than Wednesday, 08 April. Any names received after this date will be unable to receive the appropriate security screening required by our Security Forces team.
What time is set-up?
Set up on Friday, April 24th will begin at 7:00 AM at the PRIDE Hangar on Ellsworth AFB. The event is scheduled to start at 8:00 AM. If you need additional time for set-up, please contact the event organizer prior to Wednesday, 08 April to make arrangements.
What is the estimated event attendance?
We anticipate 1000+ attendees at this year’s event. The majority will be Active Duty Military, however Spouses, Children, and DoD Civilian Employees are also welcome and highly encouraged to attend.
Am I allowed to bring give-away items?
Vendors are highly encouraged to bring give-away items that will help activate your brand and engage with our Air Force community. Vendors may distribute information, product samples (excluding alcoholic beverages and tobacco products), and promotional giveaways valued at less than $20 each per family. (AFI34-108, 2.10.2) Past Discover the Hills vendors have brought small SWAG items, gift cards, tickets, and park passes to distribute. Coupons are also permitted.
Additionally, vendors may conduct registration for a prize drawing valued at less than $20 at their booth. Signing up for drawings that capture personal information must include an opt-out option, meaning if the individual no longer wishes to receive contact from your organization, they have the option to be removed or excluded from receiving further contact. If the registrant elects to opt-out, the individual must still be eligible for the prize drawing. (AFI34-108, 2.11.1)
If your giveaway items are valued at more than $20 per family, please contact the Ellsworth FSS Marketing Department prior to the event and we will be happy to help you coordinate your giveaway in accordance with our Air Force Regulations. Donations for prizes are also welcome.
Can I sell my merchandise during the event?
Our Air Force regulations permit passive displays of product and sampling in booths. Vendors may demonstrate and explain their product or service, but selling is not authorized. (AFI34-108, 2.10.1)
Can I collect leads and follow up with potential sales at a later date?
Signing up for additional information on a product or service for purchase consideration requires the vendor to include an “opt-in consent statement” on the sign-up form, giving express permission to allow a business/organization to send merchandise, information, or more messages to our members. (AFI-34-108, 2.10.3)
I am a non-profit or private organization, is fundraising allowed?
Fundraising for a charitable cause (even to support Air Force programs and operations) is not authorized during Discover the Hills. (AFI34-108, 2.10.8)
Will there be food available?
We recommend packing a breakfast/lunch if you require one. Light snacks will be available and food trucks will be on-site to purchase additional items.
How do I contact the event organizer?
You can reach the Ellsworth FSS Marketing Office by phone or email with any questions.
Karen Bialas: 605-385-1534 or Mallory Baldwin: 605-385-1586